PHOENIX WONG
ABOUT
CONTACT
GRAPHIC DESIGNER
The rebrand of Casona Sforza draws from the hotel’s bohemian architecture
and the spirit of bohemia itself. Rooted in artisanal craftsmanship, natural textures,
and cultural expression, the identity creates a relaxed and grounded sense of hospitality.
Casona Sforza becomes a restorative retreat that honors both tradition and nature.
HOSPITALITY BRANDING
LOGO CONCEPT
The Casona Sforza logo is built from bohemian paisley-inspired forms, shaped into an abstract C and S monogram. Its fluid, organic curves echo the movement of water and the surrounding landscape, evoking
a sense of calm and grounded serenity.
Paired with a warm, earthy color palette, the mark reflects the region's natural beauty. The result is a refined yet soulful identity that honors the hotel's architecture while celebrating the bohemian warmth at the heart of Casona Sforza.
a sense of calm and grounded serenity.
Paired with a warm, earthy color palette, the mark reflects the region's natural beauty. The result is a refined yet soulful identity that honors the hotel's architecture while celebrating the bohemian warmth at the heart of Casona Sforza.