PHOENIX WONG
ABOUT
CONTACT
GRAPHIC DESIGNER
LOGO CONCEPT
The Casona Sforza logo is built from bohemian paisley-inspired forms, shaped
into an abstract C and S monogram. Its fluid, organic curves echo the movement
of water and the surrounding landscape, evoking a sense of calm and grounded serenity.
Paired with a warm, earthy color palette, the mark reflects the region's natural beauty. The result is a refined yet soulful identity that honors the hotel's architecture while celebrating the bohemian warmth at the heart of Casona Sforza.
into an abstract C and S monogram. Its fluid, organic curves echo the movement
of water and the surrounding landscape, evoking a sense of calm and grounded serenity.
Paired with a warm, earthy color palette, the mark reflects the region's natural beauty. The result is a refined yet soulful identity that honors the hotel's architecture while celebrating the bohemian warmth at the heart of Casona Sforza.