PHOENIX WONG
ABOUT
CONTACT
GRAPHIC DESIGNER
The rebrand of Casona Sforza draws from
the hotel’s bohemian architecture and the spirit of bohemia itself. Rooted in artisanal craftsmanship, natural textures, and cultural expression, the identity creates a relaxed and grounded sense of hospitality.
Casona Sforza becomes a restorative retreat that honors both tradition and nature.
HOSPITALITY BRANDING
LOGO CONCEPT
The Casona Sforza logo is built from
bohemian paisley-inspired forms, shaped into
an abstract monogram of C and S. These fluid, organic curves echo the movement of water and the
natural landscape surrounding the hotel, capturing
a sense of calm, flow, and grounded serenity.
Paired with a warm, earthy color palette,
the mark embodies the atmosphere of the
region: sun-washed, grounded, and deeply
connected to nature. The result is a symbol that
feels both refined and soulful, honoring the hotel's architectural elegance while celebrating the bohemian warmth at the heart of Casona Sforza.
bohemian paisley-inspired forms, shaped into
an abstract monogram of C and S. These fluid, organic curves echo the movement of water and the
natural landscape surrounding the hotel, capturing
a sense of calm, flow, and grounded serenity.
Paired with a warm, earthy color palette,
the mark embodies the atmosphere of the
region: sun-washed, grounded, and deeply
connected to nature. The result is a symbol that
feels both refined and soulful, honoring the hotel's architectural elegance while celebrating the bohemian warmth at the heart of Casona Sforza.
SPATIAL
DESIGN PROCESS
PATTERN EXPLORATION
POSTCARD
LOOKBOOK
SITE
AMENITIES
KEYCARD
DOOR HANGER
MENU
CREDITS
All imagery and video are used for educational and non-commercial purposes only.
Original photography and film materials remain the property of their respective owners.
All imagery and video are used for educational and non-commercial purposes only.
Original photography and film materials remain the property of their respective owners.