PHOENIX WONG                         
                                   

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GRAPHIC DESIGNER




                                     
                         














LOGO CONCEPT


The new FIDM logo is inspired by the form of a clothing tag, a symbol of the essence of
fashion and design.  The sweeping curve of the serif “f” conveys elegance and fluidity, evoking the artistry of fashion.

This is contrasted with the modern, geometric precision of the sans-serif typeface used for “DM,” creating a balance between tradition and contemporary design. The combination
reflects FIDM’s role as a bridge between classic craftsmanship and forward-thinking creativity.