PHOENIX WONG
ABOUT
CONTACT
GRAPHIC DESIGNER
FIDM’s new identity positions the college as a bridge between classic craftsmanship and forward-thinking creativity. The system blends tradition and modernity through refined typography, structured layouts, and a visual language shaped by both artistry and industry.
It reflects a school preparing designers to be
fashion-forward on a diverse global stage.
It reflects a school preparing designers to be
fashion-forward on a diverse global stage.
FASHION INSTITUTE BRANDING
LOGO CONCEPT
The new FIDM logo is inspired by
the form of a clothing tag, a symbol of the essence
of fashion and design. The sweeping curve of the
serif “f” conveys elegance and fluidity, evoking the artistry of fashion. This is contrasted with the modern, geometric precision of the sans-serif typeface used for “DM,” creating a balance between tradition and contemporary design. The combination reflects FIDM’s role as a bridge between classic craftsmanship and forward-thinking creativity.
the form of a clothing tag, a symbol of the essence
of fashion and design. The sweeping curve of the
serif “f” conveys elegance and fluidity, evoking the artistry of fashion. This is contrasted with the modern, geometric precision of the sans-serif typeface used for “DM,” creating a balance between tradition and contemporary design. The combination reflects FIDM’s role as a bridge between classic craftsmanship and forward-thinking creativity.
SPATIAL
POSTER
TICKETS
MOBILE WEB
CREDITS
All imagery and video are used for educational and non-commercial purposes only.
Original photography and film materials remain the property of their respective owners.
All imagery and video are used for educational and non-commercial purposes only.
Original photography and film materials remain the property of their respective owners.