PHOENIX WONG
ABOUT
CONTACT
GRAPHIC DESIGNER
The rebrand of Los Angeles Ballet
merges classical precision with the modern
rhythm of the city. It captures a balance between the ephemeral and the enduring — movement held in form, yet alive in rhythm. Through cinematic layouts, expressive motion, and a custom typeface inspired by the fluidity of dance, the identity challenges stillness
and transforms tradition into living movement.
merges classical precision with the modern
rhythm of the city. It captures a balance between the ephemeral and the enduring — movement held in form, yet alive in rhythm. Through cinematic layouts, expressive motion, and a custom typeface inspired by the fluidity of dance, the identity challenges stillness
and transforms tradition into living movement.
PERFORMING ARTS BRANDING
LOGO CONCEPT
The Los Angeles Ballet logo is built from a custom typeface inspired by the ribbons that
wrap around a dancer’s shoes—fluid lines that bind strength with grace. The inner wave shapes echo the tension
and release found in movement, translating the physical rhythm of ballet into a typographic form.
Each letter carries a sense of motion held in balance, reflecting the precision, elegance,
and disciplined artistry at the heart of the company.
wrap around a dancer’s shoes—fluid lines that bind strength with grace. The inner wave shapes echo the tension
and release found in movement, translating the physical rhythm of ballet into a typographic form.
Each letter carries a sense of motion held in balance, reflecting the precision, elegance,
and disciplined artistry at the heart of the company.
CUSTOM FONTS
POSTER
WAYFINDING
BOOKLET
MOBILE
WEB
CREDITS
All imagery and video are used for educational and non-commercial purposes only.
Original photography and film materials remain the property of their respective owners.
All imagery and video are used for educational and non-commercial purposes only.
Original photography and film materials remain the property of their respective owners.