PHOENIX WONG
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GRAPHIC DESIGNER
The Santa Barbara International Film Festival logo centers on the letter S, abstracted to echo the rhythm of a film strip. The form suggests movement, sequence, and continuity, referencing cinema as a progression of frames.
Clean geometry and measured spacing give the mark clarity and restraint, balancing the festival’s cultural prestige with a contemporary sensibility. The result is a logo that feels cinematic, timeless, and in motion.