PHOENIX WONG
ABOUT
CONTACT
GRAPHIC DESIGNER
The rebrand of Vanguard Magazine
unifies fashion, film, and culture within an evolving, digital-first platform. Rooted in its name, Vanguard reflects both van—the experimental front that pushes boundariesand guard—the clarity and discipline that grounds the work.
Designed for screen-based experiences,
the identity emphasizes motion, modular layouts,
and editorial pacing. The result is a contemporary digital environment where ideas move, shift, and continually take new shape.
unifies fashion, film, and culture within an evolving, digital-first platform. Rooted in its name, Vanguard reflects both van—the experimental front that pushes boundariesand guard—the clarity and discipline that grounds the work.
Designed for screen-based experiences,
the identity emphasizes motion, modular layouts,
and editorial pacing. The result is a contemporary digital environment where ideas move, shift, and continually take new shape.
MAGAZINE BRANDING
LOGO CONCEPT
The Vanguard logo reflects the tension between experimentation and structure.
The split form—VAN and GUARD—creates a dual identity that visually represents the magazine’s conceptual foundation: the forward-moving
avant-garde and the grounded discipline behind it.
The two dots act as subtle editorial markers
—small pauses that signal continuation and hint
at a story unfolding.
Clean geometric forms emphasize modernity
and precision, while the separation between elements introduces an intentional friction, mirroring the push-and-pull of innovation versus tradition.
The result is a logo that feels bold, intellectual,
and directional—an emblem for a platform that leads, questions, and evolves.
SITE
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FILM & FASHION
MAGAZINE
MOBILE WEB
IG STORIES
IG POSTS
POSTERS
INVITATION
CREDITS
All imagery and video are used for educational and non-commercial purposes only.
Original photography and film materials remain the property of their respective owners.
All imagery and video are used for educational and non-commercial purposes only.
Original photography and film materials remain the property of their respective owners.