PHOENIX WONG                         
                                   

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       GRAPHIC DESIGNER



                                     
       

                                                       
The rebrand of Vanguard Magazine unifies fashion, film, and culture within an evolving, digital-first platform. 
Rooted in its name, Vanguard reflects both van—the experimental front that pushes boundaries
and guard—the clarity and discipline that grounds the work.

Designed for screen-based experiences, the identity emphasizes motion, modular layouts, and editorial pacing.
 The result is a contemporary digital environment where ideas move, shift, and continually take new shape.
                                           
MAGAZINE  BRANDING


















LOGO CONCEPT

The Vanguard logo reflects the tension between experimentation and structure. 
The split form—VAN and GUARD—creates a dual identity that visually represents 
the magazine’s conceptual foundation: the forward-moving avant-garde and the grounded discipline behind it.

The two dots act as subtle editorial markers—small pauses that signal continuation and hint at a story unfolding.

Clean geometric forms emphasize modernity and precision, while the separation between elements 
introduces an intentional friction, mirroring the push-and-pull of innovation versus tradition. 
The result is a logo that feels bold, intellectual, and directional—an emblem for a platform that leads, questions, and evolves.




















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All imagery and video are used for educational and non-commercial purposes only.
Original photography and film materials remain the property of their respective owners.