PHOENIX WONG
ABOUT
CONTACT
GRAPHIC DESIGNER
The rebrand of Vanguard Magazine unifies fashion, film, and culture within an evolving, digital-first platform.
Rooted in its name, Vanguard reflects both van—the experimental front that pushes boundaries
and guard—the clarity and discipline that grounds the work.
Designed for screen-based experiences, the identity emphasizes motion, modular layouts, and editorial pacing.
The result is a contemporary digital environment where ideas move, shift, and continually take new shape.
Rooted in its name, Vanguard reflects both van—the experimental front that pushes boundaries
and guard—the clarity and discipline that grounds the work.
Designed for screen-based experiences, the identity emphasizes motion, modular layouts, and editorial pacing.
The result is a contemporary digital environment where ideas move, shift, and continually take new shape.
MAGAZINE BRANDING
LOGO CONCEPT
The Vanguard logo explores the balance between experimentation and structure. The split form of VAN
and GUARD reflects the magazine's core identity: the spirit of the avant-garde grounded by thoughtful editorial discipline.
The two dots serve as subtle editorial markers, suggesting continuation and an evolving narrative.
The result is a bold, refined identity that feels progressive, intelligent, and timeless.
and GUARD reflects the magazine's core identity: the spirit of the avant-garde grounded by thoughtful editorial discipline.
The two dots serve as subtle editorial markers, suggesting continuation and an evolving narrative.
The result is a bold, refined identity that feels progressive, intelligent, and timeless.